7 Alternatives to Brand24: Costs, Features & Free Options

The right alternatives to Brand24 depend on what you need to monitor. Mention is a direct social-listening option for brand mentions across social networks, news and the web. Praising.ai, Birdeye, Podium and ReviewTrackers serve a different job: collecting, monitoring or responding to customer reviews. Yext combines listings and reviews; Trustpilot gives your business a public review profile.

If you need to replace Brand24's keyword tracking, start with Mention. If you want more customer reviews and less time spent writing replies, compare the review-management tools instead. A cheaper review tool is not a like-for-like social-listening replacement.

Alternatives to Brand24 at a glance

Pricing checked on October 22, 2026. Monthly billing and annual commitments are different costs; confirm current limits and terms with each provider. These are product-fit comparisons, not first-hand performance tests.

Why consider a Brand24 alternative?

Brand24 is a social-listening and media-monitoring tool. It tracks keyword mentions across sources such as social networks, news, blogs, forums and reviews, with sentiment analysis and other AI features. It can still be the right choice if you need that breadth.

Consider switching when one of these requirements matters more:

• Source coverage: you need particular networks, languages or historical data. Test those sources rather than assuming all listening tools collect the same mentions.
• Budget and volume: keyword limits, monthly mention allowances and refresh frequency affect the plan you need.
• Review workflows: you need to ask customers for reviews, draft replies or compare locations, rather than track general brand mentions.
• Listings or messaging: keeping business details updated or managing customer conversations is your main task.

For the review-specific category, see our review monitoring tools comparison. For a broader monitoring routine, read how to monitor your online reputation.

Brand24 pricing: the baseline before you switch

Brand24's official pricing page lists the following USD rates. The annual column is a monthly equivalent billed annually, not a month-to-month offer.

Enterprise is listed from $1,499/month billed annually with custom limits. Brand24 offers a 14-day trial with no credit card required; that is a trial, not a forever-free subscription.

Refresh speed also varies: Individual lists twice-daily updates, Team hourly updates, and Pro real-time updates. Compare the plan that meets your actual requirements, not just each provider's lowest advertised price.

The 7 Brand24 alternatives compared

1. Mention — for social listening and media monitoring

Mention is the closest match in this list if you want to keep monitoring brand keywords, competitors and campaigns. Its Company plan describes social and web coverage, Boolean search, sentiment analysis, share of voice and competitor benchmarking. The page also lists review-site monitoring, so it should not be treated as social-only.

Pricing: request current Company plan pricing. Older Solo, Pro and ProPlus price lists are not the plans shown on the current page. Do not assume Mention is cheaper than Brand24 without a quote for comparable coverage and volume.

Check before switching: run the same keywords and exclusions in both products. Compare the sources returned, duplicate mentions, languages, refresh frequency and export access. Mention lists historical data and API connectivity as paid add-ons.

Best fit: marketing and PR teams seeking another listening platform, rather than a tool primarily for collecting customer reviews.

2. Praising.ai — for small business review management

Praising.ai helps businesses get more reviews and save time on replies. It imports Google and Trustpilot reviews once a day. Another 19 review sites can be linked, but their reviews are not imported. It does not monitor social-media keywords or news coverage.

Paid plans include AI reply drafts in Professional, Warm or Apologetic tones. The owner approves each reply; drafts are never posted by themselves. Email review requests can go out through Auto-Send rules on every plan once the account's email is confirmed. Text requests on paid plans are sent by hand from the Send page. Each request opens the business's Praising review page, which lists the review sites the owner adds.

Pricing: one subscription per business: Forever Free $0 for one location; Core $19/month for one location; Growth $29/month for up to three; Pro $49/month for up to ten. The free plan needs no card. Every paid plan has a 14-day trial that requires a card to start. Compare plans and limits.

Best fit: owners whose priority is Google and Trustpilot reviews, review requests and AI-assisted replies. It is not a replacement for Brand24's social-listening coverage.

3. Birdeye — for multi-location reputation management

Birdeye combines review management with listings, surveys, insights and competitor analysis. That broader suite is worth comparing when several locations need shared reputation workflows rather than separate review accounts.

Pricing: request a Birdeye quote for your locations and selected products. Confirm the products, location count and billing commitment included in your quote.

Check before switching: which review sources, location permissions and reporting features your quote includes. Do not assume every product in the suite is included in one package.

For a review-focused comparison, see our Birdeye alternative guide.

4. Podium — for messaging-first businesses

Podium combines customer texting, review collection, website chat, a shared inbox and payment collection. It fits businesses that want customer communication and review requests in one workflow.

Pricing: request Podium pricing. Its current page does not establish a universal starting dollar price or a mandatory annual contract, so ask for those terms in writing.

Check before switching: messaging allowances, payment fees, review features and contract terms. If your main requirement is monitoring online discussion, a messaging platform solves a different problem.

Our Podium alternative guide compares the review-management use case.

5. ReviewTrackers — for review reporting across locations

ReviewTrackers focuses on review monitoring, reporting and customer feedback across locations. Compare it when managers need location-level review data rather than broad social-media mention tracking.

Pricing: ReviewTrackers describes location-based pricing, including per-location monthly rates paid annually. Compare current plans and trial options for the number of locations and features you need.

Check before switching: the review sources included, reply workflow, location comparisons, export access and total cost across your locations.

6. Yext — for listings and reviews together

Yext is a fit when business listings are part of your reputation problem: customers finding incorrect addresses, hours or other details across directories. Its listings and review products address that operational work, rather than simply counting brand mentions.

Pricing: check Yext's current packages and which review features are included in the proposal.

Check before switching: whether you need listings management at all. If your business information is already consistent and you only need review handling, compare a narrower review tool too.

7. Trustpilot — for a public business review profile

Trustpilot is a review platform where businesses collect and display reviews on their profiles. It is relevant if that profile is where customers research your business, rather than if you need an inbox for mentions across the web.

Pricing: Trustpilot offers free and paid business plans. Check invitation limits and which display tools each plan includes.

Check before switching: a Trustpilot profile does not replace Brand24's keyword monitoring or a cross-platform review inbox. See our Trustpilot alternative comparison for that distinction.

Free alternatives to Brand24: what they can replace

There is no single free tool here that reproduces Brand24's full listening coverage. Match the free option to one task:

• Google Alerts: email alerts for matching content Google finds on the web. Useful for basic brand-name or competitor alerts, but not comprehensive social listening or a sentiment dashboard.
• Praising.ai Forever Free: one location, 50 review-request emails a month and manual replies, with daily Google and Trustpilot review checks. No card required. AI reply drafting starts on paid plans; this is review management, not web-mention tracking.
• Google Business Profile: read and reply to reviews on your own Google listing without a separate subscription. It does not combine other review platforms.
• Trustpilot Free: maintain a business review profile on Trustpilot. It does not track mentions across social networks or other review sites.

A trial is different from a free plan. Brand24's 14-day trial lets you evaluate its listening features; Mention's pricing page also links to a trial. Confirm Mention's current duration and limits before relying on it for ongoing monitoring.

How to choose between social listening and review management

1. Write down the job. Choose social listening for keyword mentions, campaigns and PR coverage. Choose review management for review requests, replies and location-level review handling.
2. Check the actual sources. Use a list of networks or review sites you need. For Praising.ai, Google and Trustpilot are imported; the other 19 supported sites are links only.
3. Compare like-for-like costs. Include billing commitment, keywords, mention volume, locations, users and any messaging or reporting add-ons. Praising.ai prices are per business, with location limits by plan.
4. Test one real workflow. For listening, try the same keyword query. For reviews, find an unanswered review, draft a reply and check the approval steps. Confirm alert frequency: Praising.ai checks reviews daily, not in real time.
5. Check the exit terms. Ask about exports, retained history, cancellation and access after a trial before moving your team.

If review management is the priority, compare Praising.ai plans. If you need a replacement for social listening, test Mention against your Brand24 keywords first.

Frequently Asked Questions

What are the best alternatives to Brand24?

Mention is a direct social-listening option. Praising.ai, Birdeye, Podium and ReviewTrackers are alternatives when your priority is customer reviews rather than web mentions. Yext combines listings and reviews, while Trustpilot provides a public review profile. Choose by the task and source coverage, not price alone.

Is there a free alternative to Brand24?

Google Alerts handles basic web-mention alerts for free, but does not reproduce Brand24's full coverage or analytics. Praising.ai Forever Free handles one location's Google and Trustpilot review monitoring and email review requests, not social listening. Google Business Profile and Trustpilot's free account cover their own review platforms.

Is Mention cheaper than Brand24?

Do not assume so. Mention's current pricing page shows a Company plan and asks buyers to request pricing; the older Solo, Pro and ProPlus amounts are not current listed offers. Compare a quote against Brand24's equivalent keyword, mention-volume and source requirements.

How much does Brand24 cost?

Brand24 Individual is listed at $249/month on monthly billing, or $199/month billed annually. Team is $349 or $299, Pro $499 or $399, and Business $699 or $599 respectively. Enterprise starts at $1,499/month billed annually. Check the official pricing page for current limits and terms.

Can Praising.ai replace Brand24?

Only if the job you need is review management. Praising.ai checks Google and Trustpilot reviews daily, supports email review requests and offers AI reply drafts on paid plans. It does not track social-media keywords, news coverage or forums. Paid plans start at $19/month per business; Forever Free is available without a card.

Do I need social listening to manage Google reviews?

Not necessarily. Google Business Profile lets you read and reply to reviews on your own listing. Review-management tools add workflows such as review requests, AI reply drafts or multi-location reporting. Social listening is a separate category for monitoring broader online discussion.