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White Label · Pro Plan

Reputation Management Software White Label for Agencies

Deliver a complete reputation management platform under your own brand. Praising.ai's Pro plan removes all Praising.ai branding from emails, widgets, review requests, and reports — so your clients only ever see you.

20+
Review platforms monitored
$49/mo
Pro plan with white label
100%
Praising.ai branding removed
Client locations supported

What Is White Label Reputation Management Software?

White label reputation management software is a fully built platform that agencies license and deliver under their own brand. The technology does the work — monitoring reviews across 20+ platforms, sending automated review requests, drafting AI responses — while every client-facing surface reflects the agency, not the software provider.

Clients receive review request emails from the agency's domain. They see the agency's name on all communications. Their website widget shows reviews without any third-party logo. The agency looks like it built a proprietary reputation tool — because to its clients, that is exactly what it did.

For agencies, white label reputation management means adding a high-margin, recurring revenue stream without hiring developers or maintaining infrastructure. For clients, it means enterprise-grade reputation tools from a partner they already trust.

Praising.ai's Pro plan is designed specifically for this use case. It removes all Praising.ai branding and gives agencies the tools they need to onboard, manage, and report on every client from one dashboard. See the full feature list or compare options on the pricing page.

White Label Includes

  • Custom sender domain for all review request emails
  • Branded review request landing pages and templates
  • No Praising.ai logo or attribution anywhere clients see
  • Embeddable review widgets with zero third-party branding
  • Agency dashboard for managing unlimited client locations
  • Branded monthly reputation reports ready to send clients
  • AI-drafted responses with no Praising.ai watermark
  • Per-client platform and campaign configuration

Everything Your Agency Needs to Deliver White Label Reputation Management

The Pro plan gives you every tool to run reputation management as a branded service — from review collection to AI responses to client reporting.

Complete Branding Removal

The Pro plan removes every trace of Praising.ai from what your clients see. Emails, widgets, review request pages, and campaign sequences carry your brand only.

  • No Praising.ai logo in client-facing emails
  • Branded review request landing pages
  • Embeddable widgets without attribution
  • Fully customisable campaign templates

Custom Sender Domain

Review request emails go out from your domain. Set up reviews@youragency.com as the sender so clients and their customers see a name they recognise — not a third-party tool.

  • SPF and DKIM alignment under your domain
  • Improved inbox delivery rates
  • Branded reply-to address per client
  • No Praising.ai footer or unsubscribe branding

Multi-Client Agency Dashboard

Manage every client location from one login. Switch between accounts in seconds. View cross-client review trends and run bulk campaigns without logging in and out.

  • Unlimited client locations on one account
  • Per-client platform and campaign settings
  • Cross-account review reporting
  • Bulk review request sends

Branded Performance Reports

Send monthly reputation reports under your agency brand. Each report shows review volume, average rating trends, response rate, and platform breakdown — presented as your work.

  • Monthly review growth summaries
  • Platform-by-platform rating breakdown
  • Response rate and reply speed tracking
  • Client-ready export format

Branded Review Widgets

Clients embed a review carousel or star-rating badge on their site. On the Pro plan the widget carries zero Praising.ai attribution — their visitors see a seamless brand experience.

  • Customisable widget colour and layout
  • Filterable by star rating or platform
  • Auto-updates as new reviews come in
  • No 'Powered by Praising.ai' footer

AI Review Responses — Your Voice

Praising.ai drafts AI responses in the client's business tone. White label means the AI output is yours to review and send — there is no Praising.ai watermark or mention in any reply.

  • AI drafts matched to each business's tone
  • One-click approve or edit before sending
  • Negative review escalation alerts
  • Response history stored per client

How White Label Reputation Management Works

From agency signup to delivering branded tools to your first client — the process takes under a day.

01

Sign Up for the Pro Plan

Start a free trial and upgrade to Pro. White label settings unlock immediately — no waiting period or approval process.

02

Configure Your Brand

Set your custom sender domain, upload your logo, and configure email templates to match your agency branding.

03

Add Client Locations

Create a location for each client. Connect their Google, Yelp, Facebook, and other review platforms. Set up automated review request campaigns.

04

Deliver and Report

Review requests go from your domain. Clients see branded widgets on their site. Send monthly reports under your agency name.

Who Uses White Label Reputation Management Software?

Digital Marketing Agencies

Bundle white label reputation management into your monthly retainer. Add a high-margin recurring service without hiring or building software.

Reputation Management Firms

Deliver a full white label reputation stack — monitoring, requests, AI responses, and reports — under your own brand to every client.

Franchise & Multi-Location Operators

Centralise reputation management across all locations in one dashboard with per-location reporting and branded customer communications.

Monitor Reputation Across Every Platform Your Clients Care About

Praising.ai tracks reviews across 20+ platforms and consolidates them into one inbox per client location. White label means this unified inbox runs under your brand. See the full list on the integrations page.

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Google
Yelp
Facebook
Tripadvisor
Trustpilot
BBB
Healthgrades
Zillow
Glassdoor
Indeed
Booking.com
OpenTable
Capterra
G2
Angi
Houzz

White Label Reputation Management Pricing

White label is included on the Pro plan. There are no per-client fees — one monthly rate covers unlimited locations. Compare all plans on the pricing page.

Core
1 location, no white label
$19/mo
Growth
3 locations, no white label
$29/mo
Pro
Unlimited locations, full white label
$49/moWhite Label

Frequently Asked Questions

What does 'white label reputation management software' actually mean?

White label reputation management software is a fully built platform that agencies resell under their own brand. The underlying technology is Praising.ai, but every client-facing element — emails, widgets, review request pages, and reports — is stripped of Praising.ai branding and replaced with the agency's name and visuals. Clients interact with what feels like a proprietary agency tool, while the agency avoids the cost and time of building software from scratch.

Which Praising.ai plan includes white label features?

White label reputation management is included on the Pro plan at $49 per month. This plan removes all Praising.ai branding from client-facing surfaces, unlocks a custom sender domain for review request emails, and supports unlimited client locations. The Core and Growth plans do not include white label features. See the full comparison on the pricing page.

Can I use my own domain name for review request emails on the white label plan?

Yes. On the Pro plan you configure a custom sender domain so review request emails arrive from your address — for example, reviews@youragency.com. The setup involves adding DNS records (SPF and DKIM) to your domain, which improves inbox delivery and ensures clients never see a Praising.ai address. Each client location can have its own reply-to address configured separately.

How many client accounts can I manage with white label reputation management software?

The Pro plan supports unlimited client locations. There is no per-client fee — you pay one flat monthly rate and add as many locations as you need. Each location gets its own review platform connections, campaign settings, and reporting. You manage everything from a single agency dashboard without logging in and out of separate accounts.

Does the white label plan remove Praising.ai branding from review widgets too?

Yes. The embeddable review widget — which clients place on their website to display their best reviews — carries no Praising.ai logo or attribution on the Pro plan. Visitors to the client's site see only the client's reviews in a clean, unbranded carousel. You can also customise the widget colours and layout to match each client's brand.

Ready to Deliver White Label Reputation Management?

Start a free trial. Upgrade to the Pro plan to unlock white label features and start offering branded reputation management to every client — no extra tools, no custom code, no waiting.

Start Free Trial