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For Agencies

Reputation Management Software White Label: What Agencies Get With Praising

Praising.ai is not a white-label platform, but agencies use it to run review requests, AI replies and widgets for each client. Every client business runs on its own plan from $19/mo, and Pro removes the Praising badge from client pages.

21
Review sites: 2 imported, 19 linked
$49/mo
Pro: up to 10 locations, no badge
$19/mo
Per client business, to start
10
Locations per business on Pro

What Is White Label Reputation Management Software?

White label reputation management software is a fully built platform that agencies license and deliver under their own brand. The technology does the work — monitoring reviews, sending automated review requests, drafting AI responses — while every client-facing surface reflects the agency, not the software provider.

In a full white-label setup, clients receive review request emails from the agency's domain and see the agency's name on all communications. Praising.ai does not work that way: its emails come from Praising's address and its links stay on app.praising.ai. On Pro, the client's own pages and widgets can drop the Praising badge.

For agencies, white label reputation management means adding a high-margin, recurring revenue stream without hiring developers or maintaining infrastructure. For clients, it means enterprise-grade reputation tools from a partner they already trust.

Praising.ai is not a white-label platform: there is no agency dashboard, no custom domain and no client sub-accounts. What it offers agencies is simpler: each client runs on its own plan from $19/mo, your team can be invited into each client's business, and Pro removes the Praising badge. See the full feature list or compare options on the pricing page.

What Agencies Get With Praising

  • Each client on its own plan, from $19/mo for one location
  • Your team invited into each client's business as members
  • Pro: up to 10 locations per client business
  • Pro: no Praising badge on the review page and opt-in page
  • Pro: no badge on widgets, share cards and the website
  • AI-drafted responses on every paid plan, no Praising.ai watermark
  • Automatic review requests and reminders on every plan
  • Per-client platform and campaign configuration

What Your Agency Can Run for Clients With Praising.ai

Praising.ai runs the review work for each client — from review collection to AI responses to client reporting — inside that client's own account.

Remove the Praising Badge (Pro)

On the Pro plan, the 'Powered by Praising' badge can come off the client's review page, opt-in page, widgets, share cards and website. Review request emails still come from Praising's address, and links stay on app.praising.ai.

  • No badge on the review page or opt-in page
  • No badge on review widgets or share cards
  • No badge on the client's website pages
  • Fully customisable campaign templates

Review Requests That Send Themselves

Send review requests by email on every plan and by SMS on paid plans, from 50 emails a month on Forever Free up to 10,000 emails and 500 texts on Pro. Emails go out from Praising's address; there is no custom sender domain.

  • Automatic review requests (Auto-Send)
  • Reminders on every plan
  • Email on every plan, SMS on paid plans
  • QR codes, review links and NFC tags

One Account per Client

There is no multi-client agency dashboard. Each client business runs in its own Praising.ai account on its own plan, and the client can invite your agency in as a team member.

  • Each client on its own plan, from $19/mo
  • Per-client platform and campaign settings
  • Up to 10 locations per client on Pro
  • Your agency invited as a team member

Client Reports on Paid Plans

Every paid plan includes Analytics with a printable report for each client business. Each report shows review volume, average rating trends, response rate, and platform breakdown, ready to share.

  • Monthly review growth summaries
  • Platform-by-platform rating breakdown
  • Response rate and reply speed tracking
  • Client-ready export format

Review Widgets on Every Plan

Clients embed a review carousel or star-rating badge on their site on every plan, Forever Free included. On the Pro plan the widget can drop the Praising badge — their visitors see only the client's reviews.

  • Customisable widget colour and layout
  • Filterable by star rating or platform
  • Auto-updates as new reviews come in
  • No 'Powered by Praising' badge on Pro

AI Review Responses — The Client's Voice

On every paid plan, Praising.ai drafts AI responses in the client's business tone and in each review's own language. The replies are yours to review and send, and there is no Praising.ai watermark or mention in any reply.

  • AI drafts matched to each business's tone
  • One-click approve or edit before sending
  • An alert for every new review, low ratings included
  • Response history stored per client

How Agencies Set Clients Up on Praising.ai

From your client's signup to their first automatic review request — the process takes under a day.

01

Pick a Plan for the Client

Each client business runs on its own plan: Forever Free, or a paid plan with a 14-day free trial (card required). Choose Growth or Pro for clients with several locations.

02

Join the Client's Account

The client signs up, or you sign up on its behalf, and your team is invited into its business as members. Review request emails go out from Praising's address.

03

Connect Reviews and Requests

Connect the client's Google and Trustpilot reviews, link Yelp, Facebook and its other review sites, and turn on automatic review requests and reminders.

04

Deliver and Report

Review requests go out by email and SMS, widgets show the client's reviews on their site, and paid plans add Analytics for your monthly client report.

Who Uses Praising.ai for Client Reputation Work?

Digital Marketing Agencies

Bundle reputation management into your monthly retainer, with each client on its own Praising.ai plan from $19/mo. Add a high-margin recurring service without hiring or building software.

Reputation Management Firms

Run review requests, AI responses and reports for every client, each in its own account, with the Praising badge removable on Pro.

Franchise & Multi-Location Operators

Run up to 10 locations on one Pro subscription for $49/mo. Larger networks can email support@praising.ai.

See Each Client's Reviews in One Place

Praising.ai imports each client's Google and Trustpilot reviews into one inbox, and links 19 more review sites from the dashboard so you can open them in one click. See the full list on the integrations page.

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Google
Yelp
Facebook
Tripadvisor
Trustpilot
BBB
RateMDs
Zillow
Glassdoor
Indeed
Booking.com
OpenTable
Capterra
Airbnb
Angi
Expedia

What It Costs per Client

There is no agency plan or reseller pricing: each client business is one subscription, and Pro covers up to 10 locations. Compare all plans on the pricing page.

Core
1 location
$19/mo
Growth
Up to 3 locations
$29/mo
Pro
Up to 10 locations, badge removable
$49/moNo badge

Frequently Asked Questions

What does 'white label reputation management software' actually mean?

White label reputation management software is a fully built platform that agencies resell under their own brand: client-facing emails, pages, widgets and reports carry the agency's name instead of the software maker's, often on the agency's own domain. Praising.ai is not white label. It has no custom domains, agency dashboard or client sub-accounts, and its emails come from Praising's address. What it offers instead is a plan per client and, on Pro, removal of the Praising badge from the client's review page, opt-in page, widgets, share cards and website.

Which Praising.ai plan includes white label features?

None. Praising.ai does not offer white label. The closest feature is on the Pro plan at $49 per month: you can remove the 'Powered by Praising' badge from the review page, opt-in page, widgets, share cards and website. Emails still come from Praising's address, links stay on app.praising.ai, and Pro covers up to 10 locations for one business. See the full comparison on the pricing page.

Can I use my own domain name for review request emails?

No. Review request emails are sent from Praising's address on every plan, and review links point to app.praising.ai. There is no custom sender domain and no custom domain for the review page or website. On Pro, the pages your client's customers land on can drop the Praising badge.

How many client businesses can I manage with Praising.ai?

Praising.ai has no agency account that holds several clients. Each client business runs on its own plan with its own login: Core includes 1 location, Growth up to 3 and Pro up to 10. A client can invite your agency into its business as a team member, so you can work in that client's account.

Does the Pro plan remove Praising.ai branding from review widgets?

Yes. Widgets are on every plan, and on Pro the embeddable review widget — which clients place on their website to display their best reviews — can drop the 'Powered by Praising' badge. Visitors to the client's site see only the client's reviews. You can also customise the widget colours and layout to match each client's brand.

Ready to Run Reputation Work for Your Clients?

Start a client on Forever Free, or try a paid plan free for 14 days. Pro covers up to 10 locations and removes the Praising badge from client pages — no extra tools, no custom code, no waiting.

Start Free Trial